08. Massively Transform your Music: with TUNECORE !

Before the dawn of time, Man found things in his environment and transformed them into instruments. Then, no so long ago in the distant past, we created ways to capture and record the sounds of these tools on materials. The premise in part was that if you weren’t physically at the concert hall or auditorium where the music was playing, you could experience it long after the last note had resonated into silence. And finally after the birth of the early internet and it’s associated systems/operations, we’ve arrived at what is called “Web 2.0” which has birthed so many tools to make the music industry the ever-changing and widely growing endeavor that it always was. This is where game changing tool like Tunecore comes into play!

We’re seeing savvy artists, arist managers and even some tender-hearted show promoters utilizing services like: Tunecore, Reverbnation, CDBaby, Topspin, Nimbit, Sonicbids, and Bandcamp as the most recent that I’ve heard. And while there is always a dollar to be made, these types of services are becoming like guitar strings to a guitar player. It’s a vital role to have a definite reach towards as many listeners that love music as possible. And you might have 5,000 Facebook friends online who all know you personally and support you, but if your album isn’t on iTunes (for instance), then they reach a dead end and chalk it up to, “well, i don’t know how this works if i can’t use my account infomation from something I already have set up”.

Sometimes, it takes an individual thousands of dollars to learn a lesson. Others out there in the world seem to find the gems early. And as soon as they do, they act. This single service will solidify dreams as well as songs. And it’s as easy as an elevator ride. So why are people still “taking the stairs” with their online and physical prescence? Why wouldn’t you use a service like Tunecore?


06. Connecting with Fans + Buying Reasons = An Artist’s Business Model

The Musician can not longer afford to be unsavvy when it comes to marketing themselves. They have to truly care about where they play their songs and who gets a copy of their latest EP or full length CD. Giving something of worth out for free is saying that you have 250 typewriters that nobody will accept and you’re here at a festival let’s say (with their favorite band) and you wanna waste their time by akwardly plugging your new album.


So we as artist promoters, budding composers, and photographers need to realize that the model in which we deliver the goods is based on the format in which we do it. And also, “what got us here (in our current reality) isn’t always going to get us (there), to the place we want to be.”

A perfect example is genuinely befriending other like-genred bands and asking them to walk towards your merchandise table. BUT! – there has to be incentive there. They can’t just waive their hand like a Jedi Master and have it be so.

Another way to approach this is that you have a new song that they’re recording tonight and there’s a part where the crowd can yell back and interact with the band. THAT will be a huge selling point for wanting to buy their CD. It would naturally lead to what you should already have at your table; an email listing and beyond that would be a manned kiosk of some sort for them to win a contest by signing up with a texting program.

CWF+RTB business model explained:


This is a great discussion with Michael Masnick on his: Trent Reznor case study for the above principle.

03. The Progression of the Internet (Within the Context of Sound)


In this post we’ll be exploring how this thing we call the Internet/ WWW began and our interaction with it over the years. A huge question is “When should technology go viral? It’s presence is usually geared towards something of comedic value or something similar to the email forwards of massive amounts of cute kittens and cats literally flipping out to common household objects and other pets. But is there something more to a video or picture “going viral”?

And more importantly, as creators of audio and video, do we have control over that snowball effect of notoriety in online communities?

Also, with if we were to poll the processing power of let’s say 500,000 users who would back a cause or forward the work of a http://www.kickstarter.com project significantly? How would we internally gauge this and turn it into raw usable data so that we could share this with as many people are possible? Well, all of these questions are now the new normal for technological advanced users and even the “smart people” who have been the cause of all the boom of the app market.

Technology and Computers in general have been said to have the shortest lag time in the business world, and conversely – primary education (K through 12th grade) has the slowest lag time when we’re talking about an idea being born and it being implemented within existing curriculum at schools.

truth passed through 3 distinct stages violently opposed, lastly accepted as self-evident